Quarterly Business Review — Q4 2025

Executive Summary

The ==monthly revenue grew by 15%==1 last quarter, exceeding our initial projections. User retention improved across all cohorts2, and the product team shipped three major features on schedule.

Revenue Analysis

Our subscription revenue reached $4.2M3, driven primarily by enterprise tier upgrades. The ==average contract value increased to $18,500==4, representing a 22% improvement over Q3.

Ad revenue remained flat at $800K, which we attribute to seasonal trends and the ongoing shift toward subscription models.

User Metrics

Monthly active users grew to 142,0005, with the strongest growth in the APAC region. The ==onboarding completion rate hit 78%==6, up from 61% in the previous quarter, following the redesign.

Churn decreased to 3.1% monthly, the lowest in company history.

Outlook

We expect Q1 2026 to continue the upward trend, with a planned launch of the Teams feature7 in late February.


  1. anchor: "monthly revenue grew by 15%"

    @alice (2026-02-10):

    Are we comparing this to the same quarter last year, or quarter-over-quarter?

    @bob (2026-02-11):

    Year-over-year. Added a clarifying footnote to the appendix — see table A-3.

    @alice (2026-02-11):

    👍

  2. status: resolved

    @carol (2026-02-12):

    Can we break this down by cohort in an appendix?

    @bob (2026-02-12):

    Done — added Appendix B with per-cohort retention curves.

    @carol (2026-02-12):

    Perfect, thanks!

  3. @dave (2026-02-13):

    Does this include the Acme Corp deal that closed late December? It was still pending in the CRM last I checked.

  4. anchor: "average contract value increased to $18,500" status: resolved

    @alice (2026-02-14):

    This is impressive. Should we highlight this in the board deck?

    @eve (2026-02-14):

    Already added to slide 12.

  5. @frank (2026-02-15):

    How are we counting MAU — unique logins or any API call?

    @bob (2026-02-15):

    Unique logins. The API-call metric is in the dashboard under "engagement."

  6. anchor: "onboarding completion rate hit 78%"

    @carol (2026-02-15):

    This is a huge jump. What drove it — the new tutorial flow or the checklist widget?

    @grace (2026-02-16):

    Mostly the checklist widget. A/B test showed a 14pp lift from that alone.

  7. @dave (2026-02-16):

    Are we confident about the February date? Engineering mentioned some blockers last week.

    @eve (2026-02-17):

    We moved it to March 1. I'll update the doc.

    @dave (2026-02-17):

    Thanks for the heads-up.