Quarterly Business Review — Q4 2025

Executive Summary

The monthly revenue grew by 15%1 last quarter, exceeding our initial projections. User retention improved across all cohorts2, and the product team shipped three major features on schedule.

Revenue Analysis

Our subscription revenue reached $4.2M3, driven primarily by enterprise tier upgrades. The average contract value increased to $18,5004, representing a 22% improvement over Q3.

Ad revenue remained flat at $800K, which we attribute to seasonal trends and the ongoing shift toward subscription models.

User Metrics

Monthly active users grew to 142,0005, with the strongest growth in the APAC region. The onboarding completion rate hit 78%6, up from 61% in the previous quarter, following the redesign.

Churn decreased to 3.1% monthly, the lowest in company history.

Outlook

We expect Q1 2026 to continue the upward trend, with a planned launch of the Teams feature7 in late February.



  1. anchor: "monthly revenue grew by 15%"

    @alice (2026-02-10):

    Are we comparing this to the same quarter last year, or quarter-over-quarter?

    @bob (2026-02-11):

    Year-over-year. Added a clarifying footnote to the appendix — see table A-3.

    @alice (2026-02-11):

    👍

  2. status: resolved

    @carol (2026-02-12):

    Can we break this down by cohort in an appendix?

    @bob (2026-02-12):

    Done — added Appendix B with per-cohort retention curves.

    @carol (2026-02-12):

    Perfect, thanks!

  3. @dave (2026-02-13):

    Does this include the Acme Corp deal that closed late December? It was still pending in the CRM last I checked.

  4. anchor: "average contract value increased to $18,500" status: resolved

    @alice (2026-02-14):

    This is impressive. Should we highlight this in the board deck?

    @eve (2026-02-14):

    Already added to slide 12.

  5. @frank (2026-02-15):

    How are we counting MAU — unique logins or any API call?

    @bob (2026-02-15):

    Unique logins. The API-call metric is in the dashboard under "engagement."

  6. anchor: "onboarding completion rate hit 78%"

    @carol (2026-02-15):

    This is a huge jump. What drove it — the new tutorial flow or the checklist widget?

    @grace (2026-02-16):

    Mostly the checklist widget. A/B test showed a 14pp lift from that alone.

  7. @dave (2026-02-16):

    Are we confident about the February date? Engineering mentioned some blockers last week.

    @eve (2026-02-17):

    We moved it to March 1. I'll update the doc.

    @dave (2026-02-17):

    Thanks for the heads-up.