mdcomments — Pandoc (default)

Quarterly Business Review — Q4 2025

Executive Summary

The ==monthly revenue grew by 15%==1 last quarter, exceeding our initial projections. User retention improved across all cohorts2, and the product team shipped three major features on schedule.

Revenue Analysis

Our subscription revenue reached $4.2M3, driven primarily by enterprise tier upgrades. The ==average contract value increased to $18,500==4, representing a 22% improvement over Q3.

Ad revenue remained flat at $800K, which we attribute to seasonal trends and the ongoing shift toward subscription models.

User Metrics

Monthly active users grew to 142,0005, with the strongest growth in the APAC region. The ==onboarding completion rate hit 78%==6, up from 61% in the previous quarter, following the redesign.

Churn decreased to 3.1% monthly, the lowest in company history.

Outlook

We expect Q1 2026 to continue the upward trend, with a planned launch of the Teams feature7 in late February.