Are we comparing this to the same quarter last year, or
quarter-over-quarter?
Year-over-year. Added a clarifying footnote to the
appendix — see table A-3.
👍
Can we break this down by cohort in an appendix?
Done — added Appendix B with per-cohort retention curves.
Perfect, thanks!
Does this include the Acme Corp deal that closed late
December? It was still pending in the CRM last I checked.
This is impressive. Should we highlight this in the
board deck?
Already added to slide 12.
How are we counting MAU — unique logins or any API call?
Unique logins. The API-call metric is in the dashboard
under "engagement."
This is a huge jump. What drove it — the new tutorial
flow or the checklist widget?
Mostly the checklist widget. A/B test showed a 14pp lift
from that alone.
Are we confident about the February date? Engineering
mentioned some blockers last week.
We moved it to March 1. I'll update the doc.
Thanks for the heads-up.
Quarterly Business Review — Q4 2025
Executive Summary
The monthly revenue grew by 15%💬 last quarter, exceeding our initial projections. User retention improved across all cohorts💬, and the product team shipped three major features on schedule.
Revenue Analysis
Our subscription revenue reached $4.2M💬, driven primarily by enterprise tier upgrades. The average contract value increased to $18,500💬, representing a 22% improvement over Q3.
Ad revenue remained flat at $800K, which we attribute to seasonal trends and the ongoing shift toward subscription models.
User Metrics
Monthly active users grew to 142,000💬, with the strongest growth in the APAC region. The onboarding completion rate hit 78%💬, up from 61% in the previous quarter, following the redesign.
Churn decreased to 3.1% monthly, the lowest in company history.
Outlook
We expect Q1 2026 to continue the upward trend, with a planned launch of the Teams feature💬 in late February.