Quarterly Business Review — Q4 2025

Executive Summary

The ==monthly revenue grew by 15%==^c-rev1 last quarter, exceeding our
initial projections. User retention improved across all cohorts[^c-ret1],
and the product team shipped three major features on schedule.

Revenue Analysis

Our subscription revenue reached $4.2M[^c-sub1], driven primarily by
enterprise tier upgrades. The ==average contract value increased
to $18,500==^c-acv1, representing a 22% improvement over Q3.

Ad revenue remained flat at $800K, which we attribute to seasonal
trends and the ongoing shift toward subscription models.

User Metrics

Monthly active users grew to 142,000[^c-mau1], with the strongest growth
in the APAC region. The ==onboarding completion rate hit 78%==^c-onb1,
up from 61% in the previous quarter, following the redesign.

Churn decreased to 3.1% monthly, the lowest in company history.

Outlook

We expect Q1 2026 to continue the upward trend, with a planned
launch of the Teams feature[^c-teams1] in late February.


@alice (2026-02-10):
> Are we comparing this to the same quarter last year, or
> quarter-over-quarter?

@bob (2026-02-11):
> Year-over-year. Added a clarifying footnote to the
> appendix — see table A-3.

@alice (2026-02-11):
> 👍

[^c-ret1]:
status: resolved

@carol (2026-02-12):
> Can we break this down by cohort in an appendix?

@bob (2026-02-12):
> Done — added Appendix B with per-cohort retention curves.

@carol (2026-02-12):
> Perfect, thanks!

[^c-sub1]:
@dave (2026-02-13):
> Does this include the Acme Corp deal that closed late
> December? It was still pending in the CRM last I checked.

status: resolved

@alice (2026-02-14):
> This is impressive. Should we highlight this in the
> board deck?

@eve (2026-02-14):
> Already added to slide 12.

[^c-mau1]:
@frank (2026-02-15):
> How are we counting MAU — unique logins or any API call?

@bob (2026-02-15):
> Unique logins. The API-call metric is in the dashboard
> under "engagement."

@carol (2026-02-15):
> This is a huge jump. What drove it — the new tutorial
> flow or the checklist widget?

@grace (2026-02-16):
> Mostly the checklist widget. A/B test showed a 14pp lift
> from that alone.

[^c-teams1]:
@dave (2026-02-16):
> Are we confident about the February date? Engineering
> mentioned some blockers last week.

@eve (2026-02-17):
> We moved it to March 1. I'll update the doc.

@dave (2026-02-17):
> Thanks for the heads-up.